Ever sit through an annual association meeting desperate to be somewhere—anywhere else? Me too. The newspaper industry hosted a yearly array of events, deadly boring, all dedicated to wringing the last shred of profitability from our dear doomed dinosaur of an industry, attended by middle-aged male WASPs in shiny suits and a small percentage of their female…
When does it make sense to turn down dinero? As my launch promo approached I wrestled this question mightily, to the point that my husband, a big data analyst, told me I was overthinking and he does that for a living. Ultimately my Internal Editor made the decision, the same one that compelled me to travel around…
Independent authors agonizing over where and how and when to launch have one key question to resolve: what role does Amazon play? Whether you choose to embrace the model or like me, simply stumbled into it, how your book fares in Kindledom trickles down through all those other avenues we are wont to vend. Does it work? For me the jury’s…
Have to admit I had a What Hath God Wrought moment when I found this in my inbox. Now we can create and place ad campaigns, then get immediate viewer metrics with a few clicks. The video is easy to follow and kinda cute…watch for the hand swiping a power bar off the presenter’s desk while he’s…
I’m a huge fan of Millennials, and not just because I grew 2 of my own, or their generation’s handle is so much cooler than ours. (Doesn’t Baby Boomer sound kind of dumb now that we’re signing up for Medicare?) I also think man-buns are way cuter than the long, stringy, center-parted locks our boys sported back…
Last weekend at the University of Wisconsin Writer’s Institute – an excellent conference I regularly attend – one of the presenters stood before hundreds of both published and aspiring authors and proclaimed “The E-book is dying.” The audience burst into applause, drowning out a loud “AS IF!” from this reporter – someone who devoted most…
Internet display advertising is going the way of the white tennis ball, according to a webinar I kind of heard and sort of watched yesterday. The white tennis ball analogy is mine, of course, since the presenter started off by saying banner ads had been around “forever.” Yes, those hotel ads that appear on your…